Origin
as the sea rises, so do we
The Heartbeat
built by surfers and explorers
Head High was conceived from our unwavering commitment to making wine, especially pinot noir, that over-delivers. It was born from a wild commitment to true pinot noir and the glory of Sonoma County as its righteous home. Bill and Prema applied their drive for quality, excellence and fun into the spirit of these wines and this entire project. Their shared commitment to our incredible ocean environment and its importance to cool climate, winegrowing, surfing, and living a great life drove some of the most important aspects of Head High’s personality: making great wine, making a difference, having fun, and making friends along the way!
Our ‘Ohana
Inspired wines. Inspiring people.
Founded by real wine people, Head High partners our love of nature with a passion for making and drinking great wines.
Bill Price III
proprietor
Bill Price, our Proprietor and owner of renowned wineries such as Three Sticks, Kistler, and Gary Farrell, offers a wealth of experience with the wine industry and a high standard for quality. “I started Head High in 2009 with the idea that excellent wine could be enjoyed for a fair price.” Our Sonoma-sourced wines, proudly certified ocean-positive, embody our dedication to environmental responsibility and excellence. Bill cherishes working with our incredible team, where we have the freedom to experiment and create unique, small-batch wines like our Syrah and Viognier in the Shoreline Series. He enjoys Head High during some relaxation after a hike or enjoyed on the porch with a good book, embodying our brand’s purposeful ethos.
Prema Kerollis
co-founder
As co-founder of Head High, Prema is a guiding light behind the brand. “The people in our company set it apart first and foremost. We are excellent human beings, farmers, winemakers, marketers, and strategists. We are also extremely fun to be around. We are magnetic, and we love wine.” She finds fulfillment in her role, particularly in storytelling and upholding the company’s integrity. Whether in Sonoma or elsewhere, she delights in life’s simple pleasures— quality time with loved ones, notably her teenage son Ryder, French bulldog Doug, music, dancing, and delectable cuisine with a glass of Head High Chardonnay in hand, always.
Rob Harris
vice president | vineyards
Beginning his tenure in 2009, Rob, the Lorax of our vineyards (he’s short, and he can be grumpy), is incredibly dedicated to our land and our grape vines. “Our grape-to-glass program of varietally specific fruit and resulting wines sets us apart from most in our industry category. Our fruit is grown and sourced specifically and with cause.” He takes pride in the organization’s commitment to people and producing wines true to their varietal roots. Rob finds fulfillment in working with outside growers and gaining insights from the other side of the industry. Beyond work, he’s devoted to family, friends, the Los Angeles Dodgers, and the Grateful Dead.
Colette Fay Simpson
general manager
Colette, a team member since 2015, treasures Head High’s unparalleled culture. “I know that sounds cliché, but there is truly no better culture than this organization. We are a group of dedicated human beings who take pride in our work and care about one another.” She finds joy in the ever-changing challenges of her role, continually learning and growing within the organization. Outside of work, Colette’s world revolves around her little toe-headed firecracker of a daughter. When time permits, you can find her golfing, boating on Lake Tahoe, and enjoying leisurely dinners with loved ones enjoying our Head High Chardonnay.
Britt Richards
winemaker
Britt has been the winemaker for Head High Wines since her first vintage in 2018. She embraces a minimalist approach to winemaking, allowing the fruit’s purity to shine. “What sets Head High apart is its fun-spirited devotion to great wine and meaningful causes.” Britt loves the continuous pursuit of improvement and creativity in her role. When she is not making our delicious wines, she enjoys spending time with her kids, playing sports, cooking, and living life to the fullest. Currently, she’s savoring our Skin Contact White Wine, slightly chilled, in her mom’s backyard by the pool.
Greg Meyer
southeast us sales director
Since 2019, Greg has been key to our connection to the Southeast in the US. He appreciates Head High’s entrepreneurial vibe, allowing for flexibility and proactive approaches. Greg relishes being part of a stellar team and enjoys engaging with customers and restaurants and traveling the nation showcasing our wines. “We deliver on the promise of making really nice wines at a great price.” Outside work, Greg prioritizes family, enjoys running, walking his dogs, and a good read, sometimes even with a glass of Head High’s Chardonnay in hand.
Stephanie Brereton
marketing manager
Stephanie joined Head High in 2023, enticed by its exceptional wines and commitment to sustainability. She revels in the brand’s vibrant culture, where creativity thrives alongside camaraderie. Beyond work, Stephanie indulges in her passions—photography, adventures in nature, and, most importantly, quality time with her daughter—usually a good dance party to any Taylor Swift song paired with the Head High Pinot. “We are a brand that cares about our planet, and the sustainable efforts we have in place to help better our world mean everything to me. I want to leave where we live better than it is now for my girl; Head High is helping do that.”
Daniel Barron
hopitality manager
Starting with Head High in 2024, Daniel brings 15 years of experience in bars and restaurants, beginning in Melbourne, Australia, and later at high-end cocktail bars in NYC before transitioning into wine. What sets Head High apart for him is “not just the commitment to sustainability, but the commitment to the ocean specifically!” Outside work, he spends his time in or around Tomales Bay and the Sonoma coast. His current favorite wine is Shoreline Series Zinfandel, which he enjoys on the beach after a night swim in the bay.
Tahlia Suggs
sales & marketing coordinator
Tahlia joined Head High in early 2024 through the Marketing Apprenticeship with The Veraison Project, promoting diversity in the beverage industry. “Head High is its inclusive ethos—a brand designed for everyone. Whether you’re a seasoned wine enthusiast or new to the world of wine, Head High invites you to explore and enjoy the beauty of wine without barriers.” Tahlia forges and fosters our partnerships, expanding market reach while nurturing community ties and ensuring impactful brand representation. Outside work, you can find her exploring Sonoma County’s diverse culinary experiences and Head High’s Skin-Contact White Wine and Viognier, savored while listening to curated playlists on her deck.
Kaleigh Gilchrist
brand ambassador
Born and raised in Newport Beach, California, Kaleigh Gilchrist hit the water at an early age and never looked back. It has been the unique blend of playing water polo, surfing, and a powerful internal competitive spirit that has brought Kaleigh to where she is today. Kaleigh fell in love with both sports at the age of eight and continued to excel through her junior career. She traveled the world for surfing and was winning water polo championships in the pool. She topped off her junior surfing career with an unprecedented back-to-back USA U-18 Championship.
Learn more about Kaleigh and all her accomplishments on our Ambassador page.
