Be Committed.

A pure expression of Sonoma County fruit

Head High Wines is rooted in Sonoma County. With a focus on grapes over juice, our goal is to craft a pinot noir of distinction at an attainable price point. Exceptional pinot noir should be available to everyone. Now, it is.

Sip and Savor


Imagine a wine characterized by freshness, richness, and depth. Our Sonoma Pinot Noirs are of exceptional quality with a diverse flavor profile.

2019 Head High

2018 Head High
Pinot Noir

Bill Price III

Founder and Winegrower

Born in Los Angeles, Bill was introduced to wine at an early age by his French-born father. He attended high school in Hawaii, where he learned to surf, before returning to California to study at Stanford University. As he describes his path from seawater to wine in a calm, steady voice, it’s hard to guess that this is the same man who spent much of the last 30 years in corporate boardrooms. Rather, it seems only natural that Price would trade in a thriving business career for a life among the vines, and that the father of three would wax poetic on the importance of leaving the world a better place for generations to come—whether through sustainable vineyard and winery practices or through his nonprofit work.

Our Social Conscience

Head High Wines is dedicated to contributing to something greater than ourselves. Together, we can create a cleaner environment and stronger communities.